Media Theorisits

Mulvey, 1975 - Male gaze

Mulvey's theory claims that male characters are "bearers of the look" which is aimed - far more often than not - at physically desirable, sexually submissive female characters.

Gramsci, 1930 - Cultural hegemony

Cultural hegemony is the philospohic and sociological concept originated by philospher Antonio Gramsci that a culturally - diverse society can be ruled or dominated by one of its social classes. It is the dominance of one social group over anotehr e.g. the ruling class over all other classes. The theory claims that the ideas of the ruling class come to be seen as the norm they are seen as universal ideologies, perceived to benefit everyone whilst only really benefitting the ruling class.

Stanley Cohen, 1987 - Moral panics

He defined the concept as worrying about the values and principles which society upholds which may be in jeopardy. He describes the characteristics as “a condition episode, person or group of persons who become defined as a threat to societal values and interests. He discusses how mass media intends on fashioning these episodes, stylising them, amplifying the nature of effects and turning them into a national issue when the matter could have been kept contained and under control.

Eldridge, 1997 - Media reproduce the definitions of the powerful.

Goffman, 1990 - There are more abstract ways of thinking about identity that we also employ everyday - the clothes we wear, the media we consume, the people we like. This is the presentation of self.

Gauntlett, 2007 - "Each of us would like to think to some extent - that we have special personal qualities whichmake us distinctive and valuable to the other people in our lives (or potential future friends).

Buckingham, 2008 - A focus on identity requires us to pay close attention to the diverse ways in which media technologies are used in everyday life and their consequences both for individuals and for social groups.

Lacan - spoke about the mirror stage - which is image is better than reality.

Cumberbatch and Howitt, 1989 - thought that the effects model was history of mass communications research is conspicously lacking in any clear evidence.

Harold Laswell, 1971 - supported the idea of the effects model by referring to the chain of communication. "Propaganda is only effective if it can tap into the meanest as well as the keenest of intelligence.

Fowler, 1989 - Whilst we have names for countless genres in many media, some theorists have argued that there are also many genres for which we have no names.

Miller, 1984 - number of genres in society depends on the complexity and diversity of society.

Neal, 2008 - Genre is a repitition with an underlying pattern of variations.

Sarris, 1968 - the term auteur is used to describe film directors who are considered to have a distinctive, recognizable style becuase they repeatedly return to same subject matter, address a particular moral theme, employ a recurring visual/style, demonstrate any combination of above.

Carol Clover, 1992 - the final girl is a horror film that specifically refers to the last women or girl alive to confront the killer oestensibly the oner left to tell the story.

Barthes - a text is a galaxy of signifiers not a structure of signifiers; it has no beginning; none of which can be authoritively declared to be the main one; absolutely plural text. He said that there is more than one way or possibility to understand the meanings of the text.

Texts are open or closed:

Open - loads of possibilities and meanings

Closed - harder to think of possibilities

Todorov - studies narrative structures - he suggested stories begin with an equilibrium or status quo where any potentially opposing forces are in balance. This is disrupted by some event settings off chain of events. Problems solved so order can be restored to world of fiction.

Propp - Vladimir Propp analysed a whale series of Russian folk tales in the 1920's and decided to that the same events kept being repeated in each of the stories, creating a consistent framework. He broke down the tales into the smallest possible units, which he called narrative functions . . which he created 31 functions.

Claude Levi - Strauss (1908 - 2009) was a French structuralist. Structuralism has been defined as "the search for the underlying patterns of thought in all forms of activity." He identified myths as a type of speech through which a language could be discovered. He observed that all narratives are organised around the conflict between such binary oppostites e.g. good vs evil.

Different models

The effects model: The hypodermic model. This sees the audience as duped and doped. Media is the opium of the masses and suggests that it can be hyponotise the populace.

The Gratifications model: Power to the people. Audiences can create subversive and deviant readings other than those intended by institutions of production. Texts are used to gratify needs and interests.

Effects studies objectives:

Social, moral and political objective:
To measure the power of media technologies to affect how individuals think, feel and act.

Commercial objective:
To measure the effectiveness of advertising and publicity campaigns.

Student Riots

How are students and women represented?

The students creating the riot over tuition fees have been represented in the article from The Daily Mail in a very negative way. The headline for the article as quotes “Rage of the girl rioters: Britain’s students take to the streets again – and this time women are leading the charge” from the media have begun by stating it was girls who were causing the main chaos of the riot which you wouldn’t normally expect which is rather stereotypical as you would expect boys to begun a riot such as this one. Then the quote goes into mentioning the fact that women are leading the charge which seems the media are making it into a moral panic as the word charge to me relates to a war of chaos and devastation. This example is perfect because it is exactly the way how Stanley Cohen defined what a moral panic was and how it begun and escalated and how the media and I quote “intends on fashioning these episodes, stylising them, amplifying the nature of effects and turning them into a national issue when the matter could have been kept contained and under control” the few key words in this example are how woman are being negatively viewed and represented and how the whole ordeal was blown out of proportion.

My next example from the article is “at least 29 protesters were arrested for theft, violent disorder, and criminal damage” from this quote students have been represented as causing nothing but trouble for society and police as said at least 29 were arrested which is only an estimate so as you know it is more likely to be more. It has been made out to be an epidemic of violence and trouble for society and police. This riot is all over the rise in tuition fees for students relating to the change in politics which relates to the theory of cultural hegemony from Gramsci in 1930 which is the philosophic and sociological concept in the various social classes who have more authority over another person. Here we can see that as the tuition fees are rising and students would have ton pay more we can see they wouldn’t be in such a higher class therefore they are unlikely to afford the changes in fees so they have fought back and no have more authority over the police in the riot but it is the government who have overall authority as they have made the final decision to change prices.

My final example from the article is “ a female police officer suffered a broken hand and another officer had to be dragged out from a cordon with leg injuries when violence flared” from this quote students have been represented and seen as from the point of view from society as they have no limits the fact that they went to such lows to harm a female officer, the key word being female the media have wrote to turn this ordeal into a moral panic in society, which leads me to a theory stated by Eldrige 1997 who said “media reproduce the definitions of the powerful. We can see from this final example from The Daily Mail article that the media change the definitions from what they decide to write and it is keywords that I have mentioned in this article that change the definitions and thoughts of e.g. students and how they are seen and represented in media from their actions.

Moral Panic

What is moral panic?

Moral panic includes the theorist Stanley Cohen 1987 who first came up with the term moral panics. He defined the concept as worrying about the values and principles which society upholds which may be in jeopardy. He describes the characteristics as “a condition episode, person or group of persons who become defined as a threat to societal values and interests. He discusses how mass media intends on fashioning these episodes, stylising them, amplifying the nature of effects and turning them into a national issue when the matter could have been kept contained and under control.

Cohen's study begun from his interest in youth culture and how its perceived potential threat to social order. Throughout each era, a group has emerged who fits the criteria that Cohen has labelled as being turned into a moral panic or a threat, such as Skinheads and Rockers etc. They all become associated with negative aspects usually violence, which in turn also provoke public reaction usually calling for a police presence within the community.

Examples include
-football hooliganism
-drug abuse
-vandalism
-video nasties
-aids
-knife crime

An example of moral panic.

“Surely if the human race is under threat, it is entirely reasonable to segregrate AIDS victims otherwise the whole of man kind could be engulfed." (The Daily Star, 2nd December 1988)

This quote has been served to set up the start of a moral panic within society and what resulted from incidents was in effect the persecution of the minority group within society. Throughout history the mass media industry has been utilised as a tool to appeal to the public at large particularly in the field of politics.

What is the British representation of authority in social realist films?

A theory relating to the authority in social classes of people has been said by Gramsci in 1930 which was cultural hegemony which is the philosophic and sociological concept. In the various social classes who has more authority over another person which relates to what I am about to talk about in this essay. The theory claims that the ideas of the ruling class come to be seen as the norm. The social realist film I will be looking at and analysing is Human Traffic which is about five friends spend one lost weekend in a mix of music, love and club culture. Having watched the film the first authority figure I picked out and analysed in Human Traffic was Jip’s mother. Jip’s mother has the job of a prostitute which isn’t seen as upper class at all this occupation is seen as being in the lower class. When Jip goes to see his mother he is very unsettled as she is with a client in her flat. It is seen as his mother has more authority over him because he can’t stop her from doing her job and cannot protect her if it gets violent with her clients. She asks him to wait and he agrees to this show he won’t go against her and she has the higher authority. Just after the clip of the flat Jip is in the car with her mum’s client but this is not a true image, he is fantasising and what is going on has mentally affecting him. The client in the car is seen to the audience of having a higher authority over Jip because the client’s clothing includes a smart, business like jacket and he is holding a suit case made to look like a business man a typically thought of a high social class so he already has higher authority. As the clip goes on Jip cannot get a word in an doesn’t know what to say back to him then at the end of this clip he says strong language but when the camera reverses the shot to wear the client was sitting he has disappeared showing Jip didn’t have the confidence to say anything back until this fantasising image of the client has disappeared.

Location List

Graveyard scene where the female character sits next to a grave. This is used to show the audience quite easily that the reason the lead character is crying is that her parent is dead.

Bedroom scene where the female is looking through photographs of her mother and herself showing that she is thinking of her memories that she has. Thus this allows the video to flow as it tells the audience that the next scenes within the clip are memories.

The kitchen scene where a memory is shown between the mother and the daughter thus showing how ill she was yet how happy they were.

The living room scene where another memory is shown yet this time the mother is shown to be even more ill but putting on a brave face for the daughter. It is also used to have the main character and her mother singing along with the lyrics.

The park scene where the female drops the letter from the book and lets it fall to the floor allowing the viewers to see the letter burn. This shows who died as the letter is signed by the mother thus letting the audience know exactly what happened along with the graveyard scene.

CD advert 3

Inside of a magazine

HMV is promoting these three albums most people at some point in their life buy products from HMV so using the company to promote the albums is great because people are more likely to look at the advertisement to see what is on offer. HMV also tends to have a great reputation within the music industry of selling albums etc. so consumers are more likely to look at the advertisement and possibly persuade consumers to buy the product. Here we have three albums from different artists, the album covers have been pictured with the price and a short description below the album name. From the CD covers and the short description the consumers get an idea of the type of music it is e.g. “the legendary British band” and “traditional” key words from the description indicate the music may be more suited to adults and the older generation. The picture behind the three albums of the women posing is quite eye catching because she had a white face with red hair which in the whole page is the most eye catching piece and makes it more likely the consumer will look at the rest of the page. The picture of the women is similar style compared to the style of the two women on the two album covers. On the album of Cyndi Lauper she is holding an old microphone which indicates the music is older and most likely suited to adults and the older generation. The fashion style the three women are wearing in particular Cyndi Lauper appears to be a past fashion style bringing to conclusion of the music of an older style.

How do you think media will be dealt with by law in future?

I think in the future media will perhaps be changed to now enhance the likes of taking drugs maybe on the basis that it is shown to be as if the use of drugs can be good getting that high experience and shown in Human Traffic. I think there could be possibly limitations on how far the media can go showing these types of subjects on the use of drugs and alcohol etc.

How can Human Traffic be a metaphor for the effects model and gratifications model of media?

The effects model is the hypodermic model. This sees the audience as duped and doped. Media is the opium of the masses and suggests that it can hypnotise the populace. The gratifications model is power to the people. Audiences can create subversive and deviant readings other than those intended by institutions of production. Texts are used to gratify needs and interests. Human Traffic is a metaphor for both the models because of the use of drugs. Human Traffic shows the audience that the use of drugs can give you such an experience and confidence boost, an example of this from the film is the characters mentioning they can talk to complete strangers about anything and everything this statement fits in with the effects model because the audience can believe that taking drugs for the experience is ok but in the film its not until after the use of these substances it is shown how the dangerous side of how they can effect you after use, having that low down feeling and not so great. Human traffic can be a metaphor to the gratifications model, which is subversive readings other than those intended by institutions; which could mean in this case the idea of drug use can be over thrown and can be looked at as an ok thing to do and over throw the dangers of taking drugs, just the positives things of why the characters should take drugs are shown.

Human Traffic

There are close up shots of the characters to show the negatives of being drunk and how it affects their behaviour around others.

The characters in the film have been shown to take drugs and how this affects their behaviour, in this case they feel they can talk to complete strangers sharing anything they want with them and they get the sense of feeling more confident. This still has a negative effect on the audience and they can clearly see what the result through taking drugs.

A moral that the audience could gain from viewing Human Traffic is not to drink to much alcohol and do not take drugs as the audience can see the characters had a great time on plenty of alcohol and drugs but when the party has finished you hit a terrible low down feeling and feel extremely rubbish and once you are addicted it is hard to stop also whilst on the booze and drugs what can possibly happen when you are experiencing a high; you don’t really have a control over yourself you go with the flow and things can lead from on thing to another. So the moral could be do not take drugs and exceed the limits of drinking to much alcohol.

The film can be considered to be British by the locations in the film, they are all set in Britain, in Cardiff and the film was directed by Welsh director Justin Kerrigan. Also another point is that most of the actors are English except Lorraine Pilkington who is Irish but this point can make the film be considered as a British film.

The scene I am analysing from Human Traffic is part 8 at 1:10 minutes in the clip.
http://www.youtube.com/watch?v=6KgWEeQNlrY
The shot type in this scene is a low angled shot with the camera looking up at them from below the glass table. We can see that on the table is a white, powdery substance so automatically the audience knows that it is a drug and the character using his credit card dividing it up equally for him and the other character who is smoking. It is as if the audience are looking up to them perhaps to show that the characters know what they are doing taking drugs, drinking etc and the possibilities that can happen. Also with a low angled shot the audience can see what they are doing, the facial expressions through this type of shot where as if they had chosen a different shot it might not have the same effect and the audience wouldn’t be able to see what the points I have just mentioned above. The audience can clearly see what they are doing is illegal but they can see that the characters do not have a care in the world and that in this particular scene the friendship between these to characters is strong and appears they do most things together, experiencing it together.

Updated Storyboard

Storyboard

View more presentations from rlg32.

This is our updated storyboard now including which lyrics go with which shot.

Human Traffic

Human Traffic

Do you think Human Traffic encourages or glorifies drug use?

I think in certain scenes Human traffic does encourage drug use because the audience can view the amount of fun they have as a group of friends and strangers that they can socialise with that they wouldn’t normally do when not under the influence of drugs. The audience can clearly see how much fun they can have, an the confidence boost they experience when clubbing and partying anywhere, they experience such a high and the group of friends Human Traffic presents to the audience shows they do it together as a group and experience the same fun and feelings as each one of them do, they go through it all together. From the points I have mentioned above I think this British film does encourage drug use to the audience and not so much glorifies it.

Theory – Effects model
The hypodermic model. This sees the audience as duped and doped. Media is the opium of the masses and suggests that it can hypnotise the populace.

The theory I have mentioned above fits in with the encouragement of the use of drugs and how it can be an experience as shown by the characters.

Filming schedule

This is our filming schedule

This is our filming timing for each individual scene of our characters.

Wednesday 20th October - filming small snippets of Sam and Danii. (This is the main scenes needed for our music)

Thursday 21st October - Filming individual scenes of Danii .( This is the scenes when Danii is grieving and looking back on the memories)

Friday 22nd October - Filming scene in graveyard

Due to Carly's commitments and our busy schedule we are filming her scene after the half term.

Filming schedule

View more documents from rlg 32

Example A2 Music video

The video embedded above is an example of an A2 music video that myself and my group watched to look at the style of the video how well the lyrics and visuals fit together and the style of the music chosen. In this video some of the visuals we saw are similar to the way we have wrote our script and intend to soon film those visuals are a character sitting on her bed looking at old memories of her and someone else in black and white photographs covering some of her bed. We have a similar part in our script where our character Danii is looking at her photographs on her bed which is similar to that in our example A2 music video.

Suggested props

The following props have been suggested by our group which we may want to include in the image for various reasons:
- obviously the filming equipment such as a camera tripod etc
- a locket which will be one of the main focus points of the clip
- photo frame with a picture of the mother and daughter inside which we will zoom on within the video
- clothing for the actors but that will be the basics and a black dress for our singer to create that Alicia Keys look that we feel the song fits
- selection of images which be be located in the bedroom

Suggested costumes

This blanket is being used in the music video for the mother to wear to get across to the audience she is seriously ill.

The black dress is for Carly Jones our artist to wear when singing in the studio to make her look a full time, professional singer.

The rest of the characters in our music video will be wearing similar costumes to this example of tops and jeans etc more casual clothing to be worn.

Cast List

Dannii Hall as the female child

Sam Hall as her mother

Extras as other family members

Carly Jones as herself

The main character in our music video will be Dannii hall and the story about her mother and any other extras would be family members and the last character shown in our music video is Carly Jones our artist which will include shots of her singing in the studio.

CD advert 2

Cd advert 2

View more documents from rlg32.

CD advert

Cd advert

View more documents from rlg32.

Skills Development

With a digital video camera you are able to film anything of your choice interior or exterior to produce any recording or a film or music video for all types of genres. Throughout my experience of filming so far I have gained a few recording techniques including various types of software I can extend the sound or slow it down or speed it up depending on the video footage and what is to be done.

Digetic and non digetic sound can be faded into one another to create a smooth change over in sound. An example of a piece of software I have used is Final cut express through using this I developed several skills including; importing certain parts of the recorded footage and watching frame by frame and how you are able to watch videos simultaneously that can be edited and viewed at the same time.

I have learnt how to capture a video from the camera and experimented with footage and the effects Final cut had to offer and enhanced the general quality of the video. During the production of our thriller opening we used a digital camera to photograph actors/actresses and locations etc. and preparation before our filming we documented and took any pictures needed with a digital camera.

Throughout the tasks I have been given I have developed and enhanced my production skills; I have mainly learnt how to be more creative using the camera and make use of all available equipment; using different camera shots and angles and using the software to edit the final footage and the many effects we can use to enhance the final product.

Using the software an advantage was there were a range of effects we could use to add to the footage to improve quality and the storyline I was able to experiment with all these effects and if a certain part I wasn’t happy with and it wasn’t right you can soon undo and take the effect out. A disadvantage of using the software was trying to get the timings of putting together the visuals and sounds together they had to be spot on using the timeline provided and also capturing the footage was difficult at times too.

At AS I think we were creative in some aspects; we used a range of different shots and some effects were added to the footage but I think we could have been a bit more creative. I feel our script was creative and we really considered and discussed as a group our task and thriller opening.

During the research and planning of our thriller opening we firstly used primary research we watched other thriller openings looking at the style and the footage in detail and secondary research using the internet I researched a few companies that produced thriller films.

If we were to do this task again I would improve choosing the actors/actresses more carefully as this was a problem we encountered during filming and try to be more organised with our planning e.g. exact dates of filming and getting the documentation all completed ready to move on to the next stage.

I used the internet to research companies producing thrillers and watching examples of thrillers on You tube gaining ideas and styles of thriller films. During the editing of our footage we tried to use as many of our free lessons and spare time to get as much editing done as possible in a short space of time so if there were problems or adjustments we had time to edit them and move on.

The techniques we used in our footage were basic which included different transitions between shots; cut, fade and dissolve from one shot to the next and adding titles and credits in with effects on the writing e.g. scrolling up the screen.

My evaluation I embedded the video onto my blog and then uploaded my presentation of my evaluation onto Slide Share then placing the link onto my blog, I feel to improve my evaluation and make it stronger I can include more pictures and evidence to back my points up making my case stronger. We researched conventions of a thriller film then looking at what we had researched and then included some of the conventions in the script to make it known to the audience it was a thriller film, conventions included; blood and gore, screaming scenes with low lighting at points and tense music building suspense. When filming we tried to include as many as the conventions as possible to make it a very good thriller opening.

Task 3

I am doing a case study on the music channel and its audience, the music channel I have chosen to research is Viva.

Viva is a music and entertainment channel that is a unique mix of award winning comedy, the best in rock and pop music. Viva is a new channel from MTV. Viva will also offer the very best in music but now with a fresh, fun blend of comedy, reality and fantastic new programming. Viva replaced TMF (The Music Factory) on 26th October 2009 everyday the new music channel will show case the hottest new released singles with the official charts UK including top names hosting the shows. The channel is owned by MTV networks Europe and is originally a German channel. The first music video to be shown on VIVA was Alphabeat’s “The Spell” in the official UK chart show top 20. The channel features some of the world’s biggest names on the shows in interviews and hosting the shows themselves. The website is cool and funky and it is clear through the music channel and their website that this channel aims at an audience of teenagers and young adults because it hosts the new singles and update to date newly released songs. The website has been tailored to suit their audience through having links available to e.g. check the charts with music videos so the audience are able to view and keep track of the charts online. Use of colour has been used to appeal to their audience; bright and cool colours of pink and green have been used with a stylish font that looks cool and young.

Viva's website
http://uk.viva.tv/
Below is an image of Viva's website and how it appeals to their audience and the elements they include and use to attract their audience.

MTV logo

Viva logo

Here are both the logos from MTV and Viva even though MTV own Viva there are no comparisons between the two logos, they are both very different from one another.

Third Questionnaire

Audience's viewing habits

Third questionnaire

View more documents from rlg32.

Questionnaire results

Questionnaire

View more documents from rlg32.

Second questionnaire results

1] Are you male or female?

male female

2] what age group do you belong in?

13-15 16-18 19+

3] After reading our song lyrics, what atmosphere do the lyrics create?

Love Hate Death Envy Happiness Sadness

These questions will help us to see what feel we want our video to have and to relate our video to these answers. This is useful as it includes our audiences input which will help the popularity of the video

Second questionnaire

1] Are you male or female?

male female

2] what age group do you belong in?

13-15 16-18 19+

3] After reading our song lyrics, what atmosphere do the lyrics create?

Love Hate Death Envy Happiness Sadness

These questions will help us to see what feel we want our video to have and to relate our video to these answers. This is useful as it includes our audiences input which will help the popularity of the video

Questionnaire results

Question one:

Males received 10

Females received 10

Question two:

13-15 received 2

16-18 received 16

19+ received 2

Question three:

Daily = 20

Weekly = 0

Monthly = 0

Question four:

rock = 1

pop = 10

dance = 5

hippie = 2

reggae = 1

Question five:

punk = 1

Question six:

Relaxing = 9

Fun = 9

Soothing = 1

Entertaining = 1

This shows that pop is a highly liked genre while things like Reggae and Rock aren't. it also shows that people listen to music everyday thus it helps us understand that we ned ours to be unique and effective as they listen to songs all the time, this in turn means that ours needs to speed up.

Storyboard

Storyboard

View more presentations from rlg32.

Questionnaire

1] are you male or female?

male female

2] what age group do you belong in?

13-15 16-18 19+

3] How often would you say you listen to music?

daily weekly monthly

4] What genre of music do you prefer? [tick one]

rock pop dance hippie reggae other

5] If stated other please state your choice?

............................

6] Can you explain why you listen to music?

..............................

..............................

..............................

Thank you for taking part

Initial ideas lyrics annotated

Lyrics annotated

View more documents from rlg32.

Influenced by Taylor Swift "Mine"

This is a video from Taylor Swift "Mine". I listened to the song then watched the video and realised it relates to our music video as it shows her memories in photos hanging around her. Also like ours it is performance and narrative base. The section when Taylor swift is performing there is photos hanging in the background which our group discussed and have decided when Carly our artists sings the lyrics in the visuals we will have photos hanging down around her to make the lyrics more liie reality.

http://www.youtube.com/watch?v=XPBwXKgDTdE

British Film Study 2

Robin Hood 2010

The film is about Robin Hood and his band of marauders confront corruption in a local village set in the 13th century England which lead an uprising against the crown that will forever alter the balance of world power. We can clearly see this relates to Britain as this film re – acts the moments that have happened way back in the past. The main characters in the film all have different nationalities, Russel Crowe from New Zealand, Cate Blanchett from Australia to Mark Strong who is British. Robin Hood is directed by British director Ridley Scott, other films that have been directed by Scoot are “Black Hawk Down” 2001 “Hannibal” 2001 and “Gladiator” 2000. The style of the film has been set in the past to retell the story. Robin Hood belongs to the genre of action adventure and drama this reminds me of the films “Braveheart” 1995 and “Dragonheart” 1996. the film was financed by Universal Pictures based in the USA founded in 1912 and was also promoted and distributed by Universal Pictures using trailers and adverts.

British Film Study

Notting Hill 1999

The film is about when the life of a simple bookshop owner changes when he meets the most famous film star in the world where the story begins in Notting Hill. Most main actors are british ; Hugh Grant, Richard MaCabe and Rhys Ifans but the main actress; Julia Roberts is American. The director is South African Roger Michell who has also directed “Venus” 2006 and “Enduring love” 2004. the style of the film has the charateristics of th genreof comedy and romance. Notting Hill belongs to the genre of comedy and romance which reminds me also of the film “Four wedding and a funeral”. This film was financed by Polygram filmed entertainment and Working title films and was promoted and distributed by Polygram filmed entertainment and Universal Pictures. In the UK it was released in cinemas on 21st May 1999 and the release of the film on DVD’s followed soon after.

Final idea lyrics and visuals

Verse 1 - Kneeling at the grave (colour), locket in hand spinning, whilst happening a small clip of Carly singing in the studio, when locket drops into the river everything turns black and white.

Chorus - Sitting in bed crying over photos, tear drop falls onto image and thats when she finds a happy memory of her and her mum having a flour fight. ( zoom into photo act out photo)

Verse 2 - flour fight, fade, helping daughter with homework ( food tech cooking a cake reciepe ) hense the flour fight. Zoom out of the photos on bed.

Chorus - look at home video on mobile of her and her mum then cut to front fade and Carly starts singing in studio.

Verse 3 -sitting on bench - open scrap book read letter near the river. carly sings last two lines till "END"- back to locket in the water. hand picks up (colour) puts round neck and walks into a tunnel.

CD cover 2

View more documents from rlg32.

CD cover

View more documents from rlg32.

Media Theorists

Lesson 14/09/10

Today we did theorys in media.
We spoke about elements of a comedy film in our group and the word i chose was awkward.
Using the thesaurus I looked up the word awkward and one of the synonyms was amateurish.
Relating this to the comedy film some moments are awkward but they are funny.

Evaluation of my three music videos studied

I have evaluated three music videos by a female artist, a male artist and an all boy band. Kelly Rowland performing Commander, Mc Hammer performing U cant touch this both American artists and a British boy band The Wanted performing All time low. Looking at the female and male artists we can see how gender has been represented in each of the music videos. In Commander music video Kelly Rowland is on sexual display through the use of camera work, costume, make-up and dance as mentioned in more detail in my essay but through these elements she appears to be on sexual display where as Mc Hammer doesn’t appear to be on sexual display so I feel gender plays a role in how the video can be styled using the elements I have mentioned. Here we can see how gender is represented between the female and male artist and how Kelly is on display where as Mc Hammer isn’t as much. Now comparing the two American artists with the British boy band I have studied we can clearly see the difference of style between the two. The two American artists have very upbeat songs with many stylish dance moves where as The Wanted have an upbeat song, slow pace to begin with but they sung with a lot more emotion, concentrating on emphasizing the lyrics making them more realistic with less dance moves. From what I have mentioned above we can see how gender has been represented and also the different styles between the American artists and the British band.

Textual Analysis of a music video 3

http://www.slideshare.net/rlg32/textual-analysis-ofamusicvideo3

Our artists Youtube link

Here is a link to our artists Youtube profile

http://www.youtube.com/user/melodykat0

Our selected song

This is our selected song for our music video performed by our artist Carly Jones.

Reason to smile Just words Just Logic

Lyrics:

[Verse 1]
How can you describe your sight
to someone whose never seen
Impossible, like trying to feel
when you're numb from head to toe
Like chasing the universe
No awareness of space or time
like trying to describe
when my heart is racing faster than the speed of light

[Chorus]
Why should I have to have a reason to smile
Why should I have to have a reason... to smile

[Verse 2]
So confused
taking pieces from different puzzles
time passes by, like any other day
language of the soul
music to me
close up faded dots..
step back and take the picture in

[Chorus]

[Bridge]
Letters from the words. words from the sentence
Sentence from the page, a chapter in the book
Running over the logic again in my head
It doesn't make sense. The story ends.
[Chorus]

http://www.youtube.com/user/melodykat0#p/u/2/jfUc16JsKF4

Example of our artist Carly Jones

The link below is an example of our artist; Carly Jones singing Reason to smile/Just words, Just logic. I feel her music is aimed at an older generation. Carly sings the lyrics with a lot of meaning and emotion bringing the lyrics to life making them more realistic. The music is at a slow pace which most definitely suits her voice, Carly’s music would sell well to an audience who prefer and enjoy listening to music that is calm, relaxing and very soothing allowing them to let there thoughts run free.

http://www.youtube.com/watch?v=jfUc16JsKF4

Research for our music video

Notes for the planning of our music video

Artist- Carly Jones
Age- 15
Student at Reepham high school

First I looked at “Empire state of mind” by Alicia Keys, this influenced us as the music and lyrics are similar to the ones in which our artist writes. When we first came across Carly we found her on www.wohomusic.net a music social network and website where users are able to listen to music online, find gigs and chat with artists, bands and fans from all over the world. We listened to the songs she sung however they we all traditional songs from well known artists around the country e.g. Florence and the machine – Howl. We could not use any of these song as we were asked to find an artist who has written there own music and lyrics. Myself and my group then went and spoke to Carly and asked her if she writes her own music and with luck on our side she does. When I first listened to her music it reminded me of Alicia Keys - Empire state of mind, just because of the tune and particular lyrics. We were extremely happy when Carly agreed to sing for us as we can do a photo shoot for the album cover and promotion of the song and make our music video performance based.

Initial Ideas

• From hearing her style of music I really have a image in my head of her playing on a dark stage with nothing else around her bar a piano.

• Dress code – Black dress, very formal. The aim is to get look of a professional artist.

• We have spoken to a make-up artist and we have also spoken to a hair stylist, they have both agreed and are willing to help us through our music video.

• The location we have looked at is in the high school with the piano however the piano is NOT on the stage so we are using the recording music room with a long board placed around the room with a black sheet with small lights coming through which makes the scene looks more sophisticated and will make the scene more calm and will make Carly stand out.

• However this may change depending on how Carly feels as we want her to feel as comfortable as possible e.g. she may not want to sing live she may want to lip sync.

• Another problem is we don’t want our music video to be boring so after hearing her song and analyzing the lyrics we will then decide whether we need more of a narrative based than performance.

Textual Analysis of a music video 2

http://www.slideshare.net/rlg32/textual-analysis-of-a-music-video-2

Lesson 01/07/2010

What are the implications in terms of promotion when diversity is attempted?

When diversity is attempted for promotion they could be trying to show the music video is more diverse and doesn't require an artist. The disadvantage to this situation is the audience wouldn't know who the artist was, this could be seen as bad promotion of the song and the artist.

Textual analysis of a music video

http://www.slideshare.net/rlg32/textual-analysis-ofamusicvideo1

Welcome to my A2 Media Blog