Evaluation of my three music videos studied

I have evaluated three music videos by a female artist, a male artist and an all boy band. Kelly Rowland performing Commander, Mc Hammer performing U cant touch this both American artists and a British boy band The Wanted performing All time low. Looking at the female and male artists we can see how gender has been represented in each of the music videos. In Commander music video Kelly Rowland is on sexual display through the use of camera work, costume, make-up and dance as mentioned in more detail in my essay but through these elements she appears to be on sexual display where as Mc Hammer doesn’t appear to be on sexual display so I feel gender plays a role in how the video can be styled using the elements I have mentioned. Here we can see how gender is represented between the female and male artist and how Kelly is on display where as Mc Hammer isn’t as much. Now comparing the two American artists with the British boy band I have studied we can clearly see the difference of style between the two. The two American artists have very upbeat songs with many stylish dance moves where as The Wanted have an upbeat song, slow pace to begin with but they sung with a lot more emotion, concentrating on emphasizing the lyrics making them more realistic with less dance moves. From what I have mentioned above we can see how gender has been represented and also the different styles between the American artists and the British band.