How can Human Traffic be a metaphor for the effects model and gratifications model of media?

The effects model is the hypodermic model. This sees the audience as duped and doped. Media is the opium of the masses and suggests that it can hypnotise the populace. The gratifications model is power to the people. Audiences can create subversive and deviant readings other than those intended by institutions of production. Texts are used to gratify needs and interests. Human Traffic is a metaphor for both the models because of the use of drugs. Human Traffic shows the audience that the use of drugs can give you such an experience and confidence boost, an example of this from the film is the characters mentioning they can talk to complete strangers about anything and everything this statement fits in with the effects model because the audience can believe that taking drugs for the experience is ok but in the film its not until after the use of these substances it is shown how the dangerous side of how they can effect you after use, having that low down feeling and not so great. Human traffic can be a metaphor to the gratifications model, which is subversive readings other than those intended by institutions; which could mean in this case the idea of drug use can be over thrown and can be looked at as an ok thing to do and over throw the dangers of taking drugs, just the positives things of why the characters should take drugs are shown.