Examples of Digipaks

Below are some examples of Digipaks including my thoughts and how they work well and promote the single.

The above digiapak is from the female artist Madonna. On the front in bright bold writing is her name with the "O" being a small world and just below is the title "The confessions tour" the tour was worldwide from America to Europe hence the image on the back of the digipak of the world with the featured songs on CD and that are also available on DVD format, with a dark black background and light colours in the font allows the digipak to be eye - catching and appeal to its target audience.

The above digipak is of Lady Gaga and her digipak named "The fame". The front cover is a close up shot of her face wearing sunglasses which on the left hand side have been coated with diamond jewels which relates to the word fame and on the right hand side the word written. The elements all combine together to relate to the song name. The use of contrast makes the digipak stand out and appealing.

This digipak is of Britney Spears with the song "hold it against me" The style of the writing definitely fits in with the name of the song and the photo of Britney Spears I personally thinks fits in with the song name because of her pose and the way she holds her head on her hands. Using the photo of just her as a background is a good idea, the image itself is light and with the black writing this would most definitely stand out.

Above is a digipak of Alicia Keys with "Greatest Hits" with many of her tracks that have done well in the charts and have no all been put on one disc. The image of Alicia Keys as the background looks good and consumers can clearly see it is her CD. I particularly like the font of the words "greatest gift" as it has got a nice free flow to it.

Above is a digipak by American artist Rihanna with the single "good girl gone bad". The front cover is basic but effective a dark background with the light around her body which makes it appealing of the light and dark contrast. The artist name is in capital letters which makes it bold and underneath in small lower case letters is the name of the single. The overall design of the front cover is effective and would be eye - catching and appealing to its target audience.

Conclusion

All the digipaks I have discussed above have several things in common on the font cover

- Image of the artist

- Name of artist is in capital letters

- Name of single is in lower case

From the elements above all of these digipaks are effective and would appeal to their target audience and I think I will need to take into account the elements I have mentioned above so that my digipak also is eye - catching and appealing and is effective relating to the song name and its lyrics.

Digipaks

Digipaks are a type of compact disc packaging. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD attached to the inside. Digipak-style packaging is often used for CD singles or special editions of CD albums. They flip open like a book, or it can have several parts so one side opens the opposite way to the other side with the CD in the centre.

Digipaks were created by MeadWestvaco, as it digipaks become more popular and was begun to be used by many manufacturers the digipak then was used to be described as all soft CD packaging.

The image below is example of digipaks, which includes mostly graphics on each side and an insert for the CD to be placed into. A digipak is usually for a single rather than an album. The name of the single and artist is on the front cover and on the inside is usually an inner sleeve which contains a booklet on the artist and information about them.

The image below is an illustration/structure of a digipak and from what I have mentioned above on the other examples of digipaks becomes clear what goes on which side.

Lady Gaga - Love Game

What is the relationship between the lyrics and visuals?

The word “love” is written on a mans head at the beginning of the song and also the word “fame” on another mans head representing the song name except the word fame is instead of game to represent her album. “Have some fun” the relationship between these lyrics and the visuals is Lady Gaga is teasing the men around her in a circle and having some fun in doing this. “Touching ya” when these lyrics are sung the men around Lady Gaga on the train all touch her and run their hands down her body.

What is the relationship between the music and visuals?

The shots change on the beat to the song and as the beat in the song speeds up the shot changes tend to become quicker.

Are there close ups of the artist and star image motifs?

As shown above there are several close – ups of Lady Gaga throughout the music video, these are mainly to show her make up and features on her face like the diamonds on the side (above) to the audience.

Is there reference to the notion of looking?
Voyeuristic treatment of female body (Lady Gaga) - all the men are watching her as she dances around and teases them – having fun. There are many times Lady Gaga looks into the camera which relates to the theory of Mulvey's theory claiming that male characters are "bearers of the look" which is aimed - far more often than not - at physically desirable, sexually submissive female characters the reason for looking into the camera.

Are they any intertextuals references?

An intertextual reference I have found; at the end of the music video - Lady Gaga is wearing gloves a similarity to that of Michael Jackson wearing a glove perhaps trying to make the same personal feature of a symbol relating to certain things who of which she has been influenced by. Another intextual reference I have found is that all of Lady Gaga's music videos all make use of strange and unusual costumes and usen of features placed on her face all the way from her first single "Just Dance" 2008 to her current single "Alejandro" 2010.

Is the music video performance, narrative or concept – based?

The music video of Lady Gaga, Love Game is more performance based, because they appears to be a constant dance routine from start to finish of accurate moves being executed in time with the songs beat.

Conclusion

From answering the questions above I have found out the different elements that are considered when making a music video so that it suits its target audience and appeals to them and the way in which they are used to do so.

Our House

Madness - Our House
Released in November 1982, it peaked at number 5 in the UK singles chart and was their biggest hit in the United States, reaching number 7 in the Billboard Hot 100 in 1983. The music video depicts the band acting out the song's lyrics. Their costumes are old fashion and all are wearing hats except the lead singer who is smart but casual clothing. The song's lyrics mostly describe the daily activities in the house, with some of the band portraying the "family" oner of the members are dressed as a women showing sterotypically women stay at home to cook and clean through the costume he was wearing making it comical. The video cuts between scenes of the "family", the band playing in a living room, and exterior shots of various other houses including Buckingham Palace.

Kid British - Our house is Dadless

This is a re - edited version of Our house re - named Our house is Ddless includes characters of different ethnic origins and is more to do with social realism which depicts the location and social life they live around. Our house is Dadless released 2009, made number 63 in the UK single charts.