I am doing a case study on the music channel and its audience, the music channel I have chosen to research is Viva.
Viva is a music and entertainment channel that is a unique mix of award winning comedy, the best in rock and pop music. Viva is a new channel from MTV. Viva will also offer the very best in music but now with a fresh, fun blend of comedy, reality and fantastic new programming. Viva replaced TMF (The Music Factory) on 26th October 2009 everyday the new music channel will show case the hottest new released singles with the official charts UK including top names hosting the shows. The channel is owned by MTV networks Europe and is originally a German channel. The first music video to be shown on VIVA was Alphabeat’s “The Spell” in the official UK chart show top 20. The channel features some of the world’s biggest names on the shows in interviews and hosting the shows themselves. The website is cool and funky and it is clear through the music channel and their website that this channel aims at an audience of teenagers and young adults because it hosts the new singles and update to date newly released songs. The website has been tailored to suit their audience through having links available to e.g. check the charts with music videos so the audience are able to view and keep track of the charts online. Use of colour has been used to appeal to their audience; bright and cool colours of pink and green have been used with a stylish font that looks cool and young.
Viva's website
http://uk.viva.tv/
Below is an image of Viva's website and how it appeals to their audience and the elements they include and use to attract their audience.
Viva is a music and entertainment channel that is a unique mix of award winning comedy, the best in rock and pop music. Viva is a new channel from MTV. Viva will also offer the very best in music but now with a fresh, fun blend of comedy, reality and fantastic new programming. Viva replaced TMF (The Music Factory) on 26th October 2009 everyday the new music channel will show case the hottest new released singles with the official charts UK including top names hosting the shows. The channel is owned by MTV networks Europe and is originally a German channel. The first music video to be shown on VIVA was Alphabeat’s “The Spell” in the official UK chart show top 20. The channel features some of the world’s biggest names on the shows in interviews and hosting the shows themselves. The website is cool and funky and it is clear through the music channel and their website that this channel aims at an audience of teenagers and young adults because it hosts the new singles and update to date newly released songs. The website has been tailored to suit their audience through having links available to e.g. check the charts with music videos so the audience are able to view and keep track of the charts online. Use of colour has been used to appeal to their audience; bright and cool colours of pink and green have been used with a stylish font that looks cool and young.
Viva's website
http://uk.viva.tv/
Below is an image of Viva's website and how it appeals to their audience and the elements they include and use to attract their audience.
MTV logo
Viva logo
Here are both the logos from MTV and Viva even though MTV own Viva there are no comparisons between the two logos, they are both very different from one another.
I feel that you could add a lot more detail to this Becky. Be more specific about audiences and how they consume music videos in general, as well as applying audience theories to your case study. It would be worth looking in detail at a playlist and making connections between the artists, genre and audience. See if you can do some audience research yourself.
ReplyDeleteI have now included an image of Viva's website to show that the audience can watch music videos on there website or on Youtube and other music websites. Audiences now mainly watch Another place audience can watch music videos is on TV music channels. The Viva website has been tailored to suit and appeal to a young audience using funky fonts and bright colours and to appeal to both genders from that particular age group to encourage them to go on the website and watch music videos, look at the latest chart hits etc. the website includes everything there audience would want to know.
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